Litehouse Launches – June 16, 2011

We are thrilled to announce the official launch of Litehouse – a brand new marketing & creative division at Aditi Technologies! Last Thursday, on June 16th, our team was joined by a throng of Microsofties, colleagues, and partners (Marketing Dialogues, Tenacious Ventures, and The Agency LLC) to celebrate this exciting time. Aditi has been delivering technical consulting for 17 years as a Systems Integrator, primarily around product development and testing on the Microsoft platform. Pradeep “Paddy” Rathinam had a vision over the past few years since he departed from Microsoft and joined Aditi: Digital Marketing Services. Much of digital marketing requires a lot of in-depth business intelligence, data manipulation, data collection, reporting, SQL and SharePoint integration, and other development-intensive needs. These types of services are what Aditi excels in… so it was almost a no-brainer to extend our services into the Marketing world. Our services span across a multitude of areas, including:

– Analytics and Business Intelligence
– Social Marketing
– Microsites and Web Portals
– SEO and SEM
– Marketing ROI and Dashboards
– Project Management
– Event management and analytics
– Mobile Application Development and SMS Campaigns

At Litehouse, we are the “geeks” that will measure, control, and extend the way you do digital marketing. You can find out more about Litehouse on our website:

The Litehouse Launch Party was a big hit with great networking, amazing wine and food, and a lot of fun entertainment for the whole crowd! Among the activities, there were live video interviews by Tenacious Ventures. Check out the 3-minute launch party video that does an amazing job of capturing the highlights!

Litehouse Launch June 16, 2011 Highlights from Tenacious Ventures on Vimeo.

There was a lot of Social Media going on at the event for guests to actively participate in, starting out with our ms-tag on the easel sign to “check-in” to the event via FourSquare. There was a lot of Twitter activity (#litehouselaunch) happening too – with 164 total tweets surrounding the event. Andy Karuza from The Agency LLC was manning the live twitter feed and analyzing the traffic.

Screen shot 2011-06-20 at 5.39.48 PM

Screen shot 2011-06-20 at 5.36.29 PM

And just for fun, we also had a crew of Improv Actors from Unexpected Productions that mingled with our guests and performed some fun short skits during the party. Launch Party, June 16, 2011

But, probably one of the most interesting and popular activities at the party?? Personalized hand wax molds!! Many guests walked away with their very own personal tchotchkie to remind them of Litehouse and how much fun our parties really are!! Launch Party, June 16, 2011

And last, but not least, we handed out some really cool prizes:

– Helicopter Ride for 2
– XBOX 360 with Kinect
– Black Bottle gift card
– Microsoft Store gift card Launch Party, June 16, 2011

Check out the event photo album:

• 94 people attended the party
• 40% scanned the ms-tag on our easel sign during check-in
• 164 total tweets surrounding the event
• We had tweets from the U.S. to Iceland to United Kingdom

Thanks to everyone that made it out to The Black Bottle last week to help us celebrate!  We know that it is a crazy time of year right now with fiscal year-end and gearing up for FY12!  The Litehouse team is here to make your FY12 marketing plans truly lite-up!  Let us know if you would like to discuss your idea and we’ll run with it!

Contact us at  Here’s to a great FY12!!!

Michele Todd, General Manager – Litehouse

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