It was a chilly day in Peru that September. I could almost see my breath as my friend Dimple and I boarded the train to see Machu Picchu. We took our seats across from a father and son, who were also excited to see the famous site. Naturally, we struck up a conversation with the pair during the 3 hour long ride. Antony, from New Orleans, was taking his father, Stephen, on this trip for his 65th birthday. All of us got along famously and were deep in dialogue until Antony received an emergency call from his wife. Their Continue reading
With the evolution of the mobile phone, our devices are used less like actual phones and more like social tools, game consoles, still cameras, email systems, text messengers, carriers of entertainment and business data and in some cases used as a miniature laptop. With increasing dependency on our mobile devices, we find a social and cultural shift happening.
Tracking the online activity around topics, keywords, and / or brands is an essential piece to understand the who, what, where, when, why and how’s surrounding campaigns, conferences, product launches and events. By understanding online activity companies, organizations and brands can develop a structured strategy to build their community, effectively spread their message to their target demographics, increase their Search Engine Optimization, leverage user generated content, empower Continue reading