Connecting Businesses and Consumers

This post comes as a follow-up to a blog written by Michele Todd a few weeks back. In it she talked about the emotional connection that consumers have with the brands they choose. For example, clothing, as a product, becomes an extension of my personality; an image that I choose to portray as my own personal brand to the outside world. There are, however, those consumers who buy based on convenience, or for reasons that are less desirable for brand marketers. Continue reading