The mobile app versus the website debate continues to be a hot topic for marketers from all industries. I work with both apps and sites from a development and creative standpoint when helping my clients. It will be interesting to see what happens in 2012 as developers continue to use HTML5 to build websites. I have created a pros and cons overview of each below: Continue reading
Happy 2012! As we start a new year, we look back at the past year and the excitement around launching the Litehouse digital marketing division here at Aditi. We have really enjoyed working on some really fun campaigns over the last six months with some amazing clients! We are kicking off several more exciting projects in January including website redesigns, social apps and social event campaigns, mobile apps, and SharePoint intranet portals.