As search engines prepare for a makeover, your friends at Aditi Litehouse are constantly evolving to stay abreast with the latest happenings in the Digital space. Newsflash, the future is here. Google will soon render results from a perspective of how the human brain understands the world. This will impact current SEO strategies and it’s a good time to consider whether your business is ready for it.
Search Engine Optimization (SEO) – combined with mobile SEO – is one of the cheapest forms of advertising. Although effective SEO takes time, it’s well worth it because it generates leads who are actively seeking what you have to offer and are often ready to buy.
Recent studies indicate that the average search query is four words. That makes it critical for you to use long-tail keywords – three- to five-word phrases – when optimizing your website for search. Long-tail keywords see conversion rates more than 2.5 times that of short length keywords. We help clients optimize their use of long-tail keywords as part of their overall SEO/SEM strategy.
Thanks to the penetration of smartphones and tablets, it’s no surprise that mobile search is predicted to surpass desktop search by 2015. With increased Internet and mobile usage across the world, it becomes necessary for companies to start building and diversifying their digital persona, be it for better branding or marketing.
– Chetan Rajashekharaiah
Interactive Media Manager