Paid Search Ads vs. Paid Social Ads

If you are spending any part of your marketing budget on advertising online you should currently be in a dilemma about what baskets to put your eggs in. For a long time the formula was simple: buying media meant search and content networks and a few variations of the same. But then, along came social networking that supplied a new channel of ads to invest in. It’s not an obvious comparison and you should be paying attention to a few factors while considering the two. For the sake of convenience, let’s represent search using Google as an example and Social using Facebook (because most other social networks do not have an evolved ad platform just yet). Continue reading