What defines loyalty in the digital age?

Today consumers’ interaction with brands has transformed completely. Long-term customer loyalty is no longer guaranteed. To get deep-rooted perennial brand loyalty, it is suggested that brands should redefine their marketing strategies and propel a knock-on-impact unique program for customers.

In this digitally connected world, customers have easy access to abundant information through smart phones and on-the-move web. It’s a hard-bitten job to engage customers and solidify their loyalty over a long tenure.

Loyalty requires an emotional attachment to the brand. Brands should work on identifying the emotional hook of their customers. They must recognize their customers, create experience for them and innovate intriguing marketing plans to allure them. Learn what people think about what drives loyalty, and use those findings to discover new ways to engage with customers’ hearts and minds.

With innovative approaches and unique marketing tactics, it’s easy to improve customer loyalty and boost sales. One fundamental prerequisite for lasting customer loyalty is a regular customer contact. Individualized communication strengthens consumer engagement and helps to retain them. It is always believed that effective ‘relationship marketing’ help maintain a customer’s loyalty for a long spell.

Walt Disney said, “Do what you do so well that they will want to see it again and bring their friends.” Creating trust and love between your brand and your customers can help scale positive word of mouth which is absolutely priceless. As the digital world has shorten the distance between consumers and retailers, it is high time to acquire happy customers and solidify your relationship in a meaningful way. A successful customer is a loyal customer who purchase repeatedly and does advocacy.

Today marketing has evolved from a transactional orientation to one that is based on relationships and community-building. By infusing more interests among consumers and creating differentiated experiences, brands can motivate customers to come back often and involve them in the brand advocacy.

Presently, consumers are empowered as never before in the age of Web 2.0, social media and mobile apps. Companies should start realizing the critical role of technology in this digital age and enabling the power of ‘social commerce’ to increase brand visibility and relevance to the digitally empowered consumers. Transparency, connection, and consistency help consumers deliver their brand promise. It is the personal brand connection which builds trust and loyalty among target audience.

What matters today is “Customer Experience”.

 

Nabanita

Lead – Technical Writer

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